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bar none

Scrappy’s Bitters is the largest, post-prohibition bitters brand. Created in small batches and crafted with all natural ingredients, Scrappy’s has quickly become the gold-standard for world class bartending and mixology. Bartending & mixology – a thriving community of professionals & amateurs creating innovative, beautiful content…and completely underserved by legacy brands. How can a rising, modern craft-bitters brand become a platform & unifying voice for a global community of creators? 

case study

the recipe

EACH #BARNONE SPOTLIGHT STICKS TO A RECIPE: A PORTRAIT, A VIDEO, AND A COCKTAIL - ALL BESPOKE TO EACH MIXOLOGIST AND ALL TETHERED TOGETHER THROUGH A 3 PART INTERVIEW.

human

COCKTAILS ARE ABOUT PEOPLE. BARTENDERS ARE THE MOST ACCESSIBLE ORALE HISTORIANS OF OUR TIME, A SORT OF COMMUNITY THERAPY. THE DRINKS ARE JUST AN EXCUSE TO ENGAGE WITH SOME OF THE MOST RELATABLE, NURTURING PEOPLE IN OUR NEIGHBORHOODS.

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COCKTAIL

each spotlight features a unique cocktail recipe crafted from the experiences, preferences, and imagination of each individual. sharing these with the world means sharing these stories in something tangible you can take with you.

mix and pour


RESULTS

+20,643 engagements
+70,542 followers
+ 5,000,000 impressions
+ 15% increase in sales yoy